A Nonprofit for Automotive Justice
You Deserve
to Buy a Car
Without Fear.
VINdicated is built on the belief that car knowledge should be public knowledge. We break down the systems that allow consumer discrimination to thrive — through education, research, and community.
More Black male buyers are charged vs. white male buyers — same car, same script (Ayres & Siegelman, 1995)
Of Gen Z women feel discouraged from visiting a dealership due to gender discrimination (Morning Consult / Caribou, 2022)
Of dealership test visits included racist or sexist comments from staff (Ayres & Siegelman, 1995)
Longer negotiations faced by minority buyers — same car, same price (Ayres & Siegelman, 1995)
Impact at a Glance
The discrimination is measurable.
The harm is real.
Ayres, I. & Siegelman, P. (1995). Race and gender discrimination in bargaining for a new car. The American Economic Review, 85(3), 304–321.
System Status
Gender pricing gap
Race-based markup
Documented incidents
VINdicated coverage growing
What We Do
Three pillars of automotive justice.
01 - Education
Pre-Purchase Inspection Guide
02 - Protection
Fraud Prevention
03 - Research
Correspondence Audit Studies
A Vindication of the Rights of Woman
"Why should woman be kept in ignorance under the specious name of innocence?"Mary Wollstonecraft
A Vindication of the Rights of Woman (1792)
From the Founder
Founded at 19.
Out of necessity.
Three strikes at three different dealerships showed me the same thing: the system is designed to confuse you, rush you, and profit off what you don't know.
VINdicated exists because I wish it had existed for me.
Read Rana's Full Story